Using Tattoos as Adverts
Advertising is a field that evolves as rapidly as technology does. When video sharing became a popular trend on the Web, businesses also turned to viral videos and used these as promotional tools for their products and services. The rise of social networking sites gave birth to a new kind of marketing strategy too. Companies started hiring social media consultants to help them create a stronger presence on the Web and to create online buzz, especially among the young, trend-setting consumers who have the power to make or break a product.
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But even with all these technological advancements, advertising can sometimes go back to simpler promotional strategies. Some companies have resorted to using "human billboards", or people who place ads on their person. This could come in the form of wearing promotional clothing or holding or wearing signs. In recent years, a new human billboard trend has also developed-that of wearing tattoo adverts. Some businesses pay people huge amounts of money just to sport a tattoo (which bears their corporate or brand logo) on a visible part of their bodies. Records seem to show that it is an effective marketing ploy. Perhaps because of its moderate shock value, tattoo ads never fail to attract attention and rouse the curiosity of people. Several online businesses who have had celebrities sport temporary tattoos of their brand logo have experienced significant increases in their number of online visitors.
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