The Corporate Culture of Thailand
Thailand is a country of natural scenic views, a tropical climate, and a lot of hospitable people. As a result of a rich history and recent exchanges with the Western world, one can find a good balance of foreign and local influences in the place. Such a fact is especially true of its business environment. If you wish to expand your company in the kingdom, you must first orient yourself with its unique corporate culture.
Normal office hours are from 8:00 to 17:00 with lunch break generally set from 12:00 to 13:00. Moreover, it is often considered acceptable to be a little late for meetings and conferences, due to the traffic jams that often occur in the place. When occasions like this arise, calling to say that you will be running late would be much appreciated by your colleagues.
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Additionally, if you are not yet that familiar with the local language, you need not be worried much, as English is now commonly used in many Thai companies when making office presentations,proposals, and contracts.
Furthermore, the local culture is very dominant in many business transactions, with hierarchy and respect for seniors considered of the utmost importance when making corporate decisions and negotiations. Thus, you must first gain an understanding of the social status of your local associates as well as the vertical company structure before you commence any kind of deal.
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Finally, building good corporate relations is an important part of any trade. Thais themselves are specifically known to place great importance in liking their colleagues. Therefore, you would do well to accept social invitations from your business partners as this can improve your work relationships.
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